About us

Chris started building custom flags just after leaving the military in 2014 and those custom flags slowly evolved into his business: American Valor Woodworks. He started buying large equipment to scale the company and in 2022 Chris bought a CO2 laser and started engraving custom cutting boards and coasters. Wanting to do more he found a company in 2023 located in Texas that sold leatherette that you could engrave and adhere to hats. Chris has always been a "hat guy" and couldn't pass up the opportunity to combine his love of designing and laser engraving so after some time, and research, he finally bought a hat press and some leatherette. A year later he started is second business called American Valor Hat Co.